Privacy policy

Last updated: 24 September 2026

OXOLT is the trading name of Ox Strong Health Ltd. We operate the OXOLT website and online store, including the products, services, content and features available through the website.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit the OXOLT website, create an account, purchase or use our services, contact us, or otherwise interact with OXOLT.

For the purposes of UK data protection law, Ox Strong Health Ltd is the data controller for the personal information we process.

Ox Strong Health Ltd
59–61 Charlotte Street
St Pauls Square
Birmingham
West Midlands
B3 1PX
United Kingdom

Email: hello@oxolt.com

1. Information We Collect

Depending on how you interact with OXOLT, we may collect the following information.

Contact and account information

This may include:

  • Name

  • Email address

  • Telephone number

  • Billing and payment information

  • Account information

  • Subscription information

  • Information submitted through our website contact forms

  • Information contained in communications between you and OXOLT

Customers using subscription services may be required to create and maintain a customer account so that they can manage their subscription and account information.

Purchase and transaction information

When you purchase an OXOLT product or service, we may collect information relating to:

  • Products or services purchased

  • Subscription details

  • Purchase dates

  • Payment status

  • Transaction history

  • Discounts or promotional codes used

  • Cancellation information

Payment information is processed through the relevant payment provider. OXOLT does not normally receive or store your full payment card details.

We may accept payments through payment providers and methods including Stripe, Apple Pay, Klarna and bank transfer.

Coaching and performance information

When you use OXOLT coaching services, we may collect information that is relevant to providing your service. This may include:

  • Training history

  • Training goals

  • Swimming history and experience

  • Training preferences

  • Performance information

  • Training feedback

  • Video or other feedback submitted for coaching purposes

  • Injury status and relevant limitations

  • Other information you voluntarily provide as part of your coaching

Nutrition information

If you use OXOLT nutrition support, you may voluntarily provide information such as:

  • Height and bodyweight

  • Nutrition goals

  • Dietary preferences

  • Food intake and food diaries

  • Allergies and intolerances

  • Supplements

  • Medical conditions

  • Medication

  • Relevant health information

  • Other information that may be necessary to provide appropriate and safe nutrition support

Some of this information may constitute special-category health data under UK data protection law.

You are not required to provide information that is not necessary for the service. However, where information is relevant to health, injury, medication, allergies, dietary requirements or other safety considerations, providing accurate information helps us provide support appropriately and safely.

Injury support information

If you use OXOLT injury-support services, we may collect relevant information including:

  • Name and contact details

  • Injury history

  • Current injury information

  • Training history

  • Relevant limitations

  • Information about symptoms or previous treatment

  • Other information you voluntarily provide that is relevant to your support

Where appropriate and with your knowledge, relevant information may be shared with an independent osteopath or other professional involved in providing your support.

Information shared with an osteopath may include your name, email address and relevant injury or health information.

Website and technical information

When you use the OXOLT website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • How you interact with the website

  • Date and time of visits

  • Website usage and analytics information

We use this information to operate, maintain, secure and improve the website and understand how visitors use it.

2. How We Collect Your Information

We may collect personal information:

  • Directly from you when you purchase a product or service

  • When you create or use an OXOLT customer account

  • When you complete a contact form

  • When you complete coaching, nutrition or injury-support questionnaires

  • When you communicate with us

  • When you provide information through coaching services

  • Automatically when you use our website

  • Through cookies and similar technologies

  • Through payment and technology providers

  • When you voluntarily provide feedback or a review

3. How We Use Your Information

We use personal information where necessary for the following purposes.

Providing our services

We use your information to:

  • Process and manage purchases

  • Provide coaching and support services

  • Manage subscriptions

  • Communicate with you about your service

  • Provide personalised training or nutrition support

  • Understand your training history and goals

  • Consider relevant injury or health information when providing appropriate support

  • Respond to enquiries

  • Provide customer support

  • Manage your OXOLT account

Where processing is necessary to provide a service you have purchased, our lawful basis will generally be performance of a contract.

Health, injury and nutrition information

Where you voluntarily provide health, injury, medical, allergy, medication or other special-category information, we use it only where necessary and appropriate for the relevant service, including to help provide personalised support and consider relevant safety factors.

Because health information is special-category data, we apply additional safeguards to its processing. UK data protection law requires both a normal lawful basis and an additional Article 9 condition when special-category data is processed.

Where appropriate, we will ask for explicit consent to process relevant special-category information. Providing this information is voluntary, but if you choose not to provide information that is necessary to provide a particular service safely or appropriately, this may limit the support we are able to provide.

We only seek information that is relevant to the service being provided and aim to minimise the amount of sensitive information collected and retained.

Payments and administration

We use personal information to process payments, manage subscriptions, maintain appropriate financial and business records, and comply with legal and accounting obligations.

Where processing is necessary to comply with a legal obligation, our lawful basis will generally be legal obligation.

Communications

We may use your contact details to:

  • Respond to enquiries

  • Provide customer support

  • Send information relating to your purchases or services

  • Contact you regarding your account or subscription

  • Communicate with you about coaching where you have chosen to use this communication method

We may use WhatsApp for optional coaching communication. Coaching check-ins and other relevant coaching information may instead be provided through the relevant OXOLT service or platform.

Marketing

If you have given the appropriate permission to receive marketing communications, we may use your name and email address to send you OXOLT newsletters, updates, offers and other marketing communications.

We may use Mailchimp and Shopify Email to send marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in a marketing email or by contacting us at hello@oxolt.com.

We will not use your health or injury information for marketing purposes.

For electronic direct marketing, we will comply with applicable UK privacy and electronic communications requirements.

Website analytics and improvement

We use website analytics and related information to understand how visitors use the website, identify technical problems, improve the customer experience and improve our products and services.

We may also use information relating to our social-media presence, including Instagram, to understand engagement and performance.

4. Cookies

The OXOLT website uses cookies and similar technologies.

Some cookies are necessary for the website to function, including features such as customer accounts, shopping functionality and subscriptions.

We also use cookies or similar technologies for analytics and other purposes where applicable.

OXOLT uses Shopify's cookie consent functionality to provide visitors with information about cookies and, where required, obtain consent before using non-essential cookies.

You can manage your cookie preferences through the cookie controls provided on the website.

5. Who We Share Your Information With

We may share personal information with trusted third parties where this is necessary to operate OXOLT and provide our services.

These may include:

Shopify

Our website and online store are operated using Shopify. Shopify processes information on our behalf to provide ecommerce, customer account, payment, subscription and website functionality.

Payment providers

We use payment providers including Stripe, Apple Pay and Klarna, as well as bank transfer for certain payments.

Payment providers may process your personal information in accordance with their own privacy policies and terms.

Email and marketing providers

We use Mailchimp and Shopify Email to manage and send marketing communications where you have provided the appropriate permission.

Google

We may use Google services, including Google Drive, where necessary to securely store or share information relating to relevant services.

For injury-support services, relevant information may be stored in a controlled Google Drive location and shared securely with the independent osteopath involved in your support.

Osteopaths and other professionals

Where you use an OXOLT injury-support service, relevant information may be shared with the independent osteopath involved in providing your support.

We only share information that is relevant to the service and necessary for the purpose for which it is being shared.

WhatsApp

Where you choose to communicate with OXOLT through WhatsApp, information contained in those communications may be processed through WhatsApp/Meta's systems.

WhatsApp is an optional coaching communication method and should not be used to send information that you do not wish to communicate through that service.

Analytics and technology providers

We may use third-party technology and analytics providers to help us operate, analyse and improve our website and services.

Legal and regulatory requirements

We may disclose information where required to do so by law, regulation, court order or other lawful request, or where necessary to protect our rights, customers, business or services.

We may also disclose information where necessary in connection with the sale, restructuring or transfer of all or part of our business.

6. Reviews and Testimonials

We may invite customers to leave reviews about OXOLT through platforms such as Google.

If you choose to leave a public review, that review may be publicly visible on the relevant platform.

Where we reproduce or display a customer review or testimonial on the OXOLT website or in our marketing materials, we will only do so where we have an appropriate basis to use it.

We will not publish private health or injury information as a testimonial without appropriate permission.

7. How We Protect Your Information

We take reasonable and appropriate measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to information is limited to people and organisations that need it for legitimate business or service purposes.

Where sensitive information is shared with an independent osteopath, we use a controlled Google Drive environment rather than sending sensitive information through ordinary public channels where practical.

However, no method of electronic storage or transmission can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to provide services, manage accounts, resolve disputes, comply with legal obligations and maintain appropriate financial and business records.

Our general approach is:

  • Customer, account and subscription information: while needed to manage the customer relationship and for relevant legal and accounting requirements.

  • Purchase and financial records: for the period required by applicable legal and accounting requirements.

  • Coaching information: while required to provide the coaching service and for a reasonable period afterwards where necessary for legitimate business purposes.

  • Health, injury and nutrition information: only for as long as reasonably necessary to provide the relevant service and manage appropriate records.

  • Marketing information: until you unsubscribe or it is no longer required.

  • Contact enquiries: for as long as reasonably necessary to respond to and manage the enquiry.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

  • The right to access the personal information we hold about you.

  • The right to ask us to correct inaccurate or incomplete information.

  • The right to ask us to delete personal information in certain circumstances.

  • The right to ask us to restrict processing in certain circumstances.

  • The right to object to certain processing.

  • The right to data portability in certain circumstances.

  • The right to withdraw consent where we rely on consent as our lawful basis.

These rights are subject to legal exceptions and may not apply in every circumstance.

You can contact us at hello@oxolt.com to exercise your rights.

We may need to verify your identity before responding to certain requests.

10. Marketing Preferences

You can unsubscribe from OXOLT marketing emails at any time by using the unsubscribe link included in our marketing emails.

If you unsubscribe from marketing communications, we may still send essential non-marketing communications relating to purchases, subscriptions, accounts or services you have requested.

11. International Data Transfers

Some of the companies and technology providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

12. Children's Information

OXOLT's services are intended for adults and are not directed towards children.

We do not knowingly collect personal information from children for the purpose of providing our services.

If you believe that a child has provided personal information to us without appropriate consent, please contact us at hello@oxolt.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.

When we make changes, we will update the "Last updated" date at the top of this policy and publish the revised policy on this website.

14. Complaints

If you have a concern about how OXOLT has handled your personal information, please contact us first at:

hello@oxolt.com

We will try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Information about making a complaint is available from the ICO's website.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

15. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information, or your data protection rights, please contact:

Ox Strong Health Ltd
59–61 Charlotte Street
St Pauls Square
Birmingham
West Midlands
B3 1PX
United Kingdom

Email: hello@oxolt.com

Ox Strong Health Ltd is the data controller for the personal information described in this Privacy Policy.