Terms of service

Last updated: 6 October 2026

These Terms of Service (“Terms”) govern your use of the OXOLT website and your purchase and use of OXOLT products and services.

OXOLT is a trading name of:

OX Strong Health Ltd
Company number: 12538903
Registered office: 59–61 Charlotte Street, St Paul’s Square, Birmingham, West Midlands, B3 1PX
Email: hello@oxolt.com

In these Terms, “OXOLT”, “we”, “us” and “our” mean OX Strong Health Ltd trading as OXOLT. “You” and “your” mean the person using our website or purchasing our products or services.

Nothing in these Terms affects any statutory rights you have under applicable consumer law.

1. About OXOLT

OXOLT provides performance support primarily for Masters swimmers.

Our services may include:

  • Strength & Conditioning;

  • Swimming Coaching;

  • Nutrition support;

  • Injury Support;

  • Performance Director consultations and coordination;

  • digital resources and tools;

  • physical products and team kit; and

  • other performance-related products or services described on our website.

You may purchase individual services or combine relevant services as part of an OXOLT Performance Team.

The exact scope, price and billing basis of a service will be shown before you purchase it.

2. Accepting These Terms

By using our website, creating an account, purchasing a product or service, or otherwise engaging OXOLT to provide services, you agree to these Terms where they apply.

Additional terms may also apply to particular purchases, including our:

  • Refund Policy;

  • Purchase Options & Cancellation Policy;

  • Privacy Policy;

  • Shipping Policy;

  • Disclaimer; and

  • any service-specific consent, health-readiness or onboarding documentation provided to you.

Where service-specific terms apply, they should be read together with these Terms.

3. Eligibility

Unless we expressly agree otherwise, OXOLT coaching and performance services are intended for people aged 18 or over.

You are responsible for ensuring that information supplied to us is accurate, complete and not misleading.

This includes information about your training history, goals, health, injuries, medications or other matters relevant to the service being provided.

4. Our Services

The specific service you receive will depend on what you purchase.

Services may include assessment, consultation, programme design, coaching, review, professional guidance, communication and ongoing support.

We will provide our services with reasonable care and skill.

The outcome of coaching or performance support depends on many factors outside our control, including training consistency, health, sleep, nutrition, competition circumstances, adherence and individual response.

We therefore do not guarantee a particular performance result, race time, strength improvement, body composition outcome, recovery time or other specific result.

5. The OXOLT Performance Team

Where you use more than one OXOLT service, OXOLT may coordinate those services through the Performance Director model.

The purpose of Performance Direction is to help keep the wider performance picture connected.

Each specialist remains responsible for advice and services within their own professional area.

Performance Direction does not replace the professional judgement of a coach, nutrition professional, osteopath, healthcare practitioner or other appropriately qualified specialist.

An initial Performance Director consultation may be included with certain combinations of OXOLT services where this is stated at the point of purchase.

6. Third-Party Specialists

Some OXOLT services may be delivered by appropriately qualified coaches, practitioners or other specialists working with OXOLT.

Where this applies, we will make the nature of the service reasonably clear.

Specialists are expected to operate within the scope of their qualifications, professional responsibilities and any applicable regulatory requirements.

OXOLT may share relevant information with a specialist where necessary to deliver the service and where permitted by our Privacy Policy and applicable data-protection law.

7. Strength & Conditioning and Exercise Services

Physical training involves inherent risks.

These may include fatigue, muscle soreness and the possibility of injury.

Before participating in an OXOLT exercise programme, you agree to provide relevant and accurate information requested through our health-readiness, consent or onboarding process.

You should not knowingly participate in exercise contrary to medical advice.

If you become injured, unwell or develop symptoms that may affect your ability to exercise safely, you should tell us or the relevant coach before continuing.

OXOLT Strength & Conditioning is a coaching service. It does not provide medical diagnosis or treatment.

Where appropriate, we may recommend that you obtain advice from a suitably qualified healthcare professional before continuing or modifying exercise.

8. Injury Support

OXOLT Injury Support is intended to provide appropriate professional guidance within the scope of the practitioner delivering the service.

It is not an emergency medical service.

The service does not replace urgent medical assessment, diagnosis or treatment where these are required.

Where a practitioner considers that your circumstances fall outside their professional scope, they may recommend referral to another healthcare professional.

No particular recovery time or treatment outcome can be guaranteed.

9. Nutrition Support

OXOLT Nutrition services provide nutrition support within the qualifications and professional scope of the specialist delivering the service.

Nutrition support is not intended to replace medical care or dietetic treatment where these are required.

You should tell the relevant specialist about matters reasonably relevant to the service, including diagnosed health conditions, allergies, medications or dietary restrictions.

Where your needs fall outside the specialist's professional scope, you may be advised to seek support from an appropriately qualified medical, dietetic or other healthcare professional.

10. Swimming Coaching

Swimming Coaching may include training programmes, session design, race preparation, technical guidance and other coaching support described when you purchase the service.

You remain responsible for training in an environment appropriate to your ability and circumstances and for following any safety requirements imposed by your swimming facility, club, competition organiser or governing body.

OXOLT cannot guarantee particular race results or performance improvements.

11. Self-Assessment, Calculators and Swimmer Tools

OXOLT may make calculators, testing protocols, self-assessment tools and other resources available through the website.

These tools are intended for general performance and educational purposes.

Results generated by calculators or self-assessment tools should be interpreted in context and should not be treated as medical diagnosis or medical advice.

You remain responsible for deciding whether a test or physical activity is appropriate for you.

Where you are unsure about your readiness to undertake physical testing or exercise, seek appropriate professional advice before participating.

12. Digital Products and Resources

We may sell downloadable guides, templates, training resources or other digital content.

Digital content is supplied for your personal use unless we expressly state otherwise.

You must not reproduce, distribute, resell, publish, sublicense or commercially exploit paid OXOLT digital products without our written permission.

Different statutory cancellation rules can apply once digital content begins to be supplied.

Details are set out in our Refund Policy.

Where required by law, immediate supply of digital content will only begin after the appropriate consent and acknowledgement regarding cancellation rights have been obtained.

13. Monthly Subscriptions

Some OXOLT services are offered as recurring monthly subscriptions.

Where a recurring subscription applies:

  • the recurring price will be shown before purchase;

  • payment will normally be taken on each scheduled renewal date; and

  • the subscription will continue until cancelled.

You can cancel future renewals in accordance with our Purchase Options & Cancellation Policy.

Cancellation of future renewal is separate from any statutory right you may have to cancel the original contract.

14. One-Off Services

Certain services, including some consultations or Injury Support services, may be sold on a one-off basis.

A one-off purchase does not automatically create a recurring subscription unless this is clearly stated and separately agreed.

15. Consumer Cancellation Rights

If you purchase online as a consumer, you may have statutory cancellation rights.

For many service contracts, the statutory cancellation period is 14 days from the day the contract is entered into.

If you expressly ask us to begin providing a service during that period and subsequently cancel, you may be required to pay a proportionate amount for the service already supplied.

Where a service has been fully performed after the required request and acknowledgement have been provided, the statutory right to cancel may end.

Digital content and physical goods are subject to different rules.

Full details are provided in our Refund Policy.

16. Prices and Payment

Prices are displayed on our website and will be confirmed before purchase.

Where applicable, prices will make clear whether the charge is:

  • monthly;

  • one-off; or

  • otherwise recurring.

You agree to pay the amount shown when you place your order.

Payments may be processed by third-party payment providers. OXOLT does not necessarily receive or store your complete payment-card details.

If a payment fails, we may suspend delivery of the affected service until payment has been resolved.

17. Changes to Services and Prices

We may update, develop or change our services from time to time.

We will not retrospectively change the price of a billing period that has already been paid.

Where a material change affects an existing recurring service, we will provide information about that change as required by applicable law and the terms of your subscription.

We may also change or discontinue a service where reasonably necessary, for example because a specialist becomes unavailable.

Where we cannot provide a service you have already paid for and cannot provide a suitable alternative acceptable to you, any applicable refund will be handled in accordance with our Refund Policy and your statutory rights.

18. Your Responsibilities

You agree to:

  • provide accurate information relevant to your service;

  • communicate material changes that may affect the service being provided;

  • use programmes, advice and resources responsibly;

  • follow reasonable safety instructions;

  • use your own judgement regarding your training environment and equipment;

  • respect OXOLT staff and specialists; and

  • not misuse our website, accounts, resources or services.

You remain responsible for your decisions about participating in training and competition.

19. Intellectual Property

The OXOLT name, branding, website, written material, training resources, programmes, graphics, designs, videos, calculators, tools and other original content are owned by, or licensed to, OXOLT unless stated otherwise.

All intellectual-property rights are reserved.

Purchasing a service or digital product does not transfer ownership of our intellectual property to you.

Unless expressly permitted, you must not:

  • copy or reproduce our paid resources for others;

  • share individual programme access with another person;

  • resell our programmes or resources;

  • present OXOLT material as your own; or

  • use OXOLT materials for commercial purposes without written permission.

Normal sharing of publicly available website links is permitted.

20. Information You Provide to Us

Where you submit information, documents, images or other material to OXOLT for the purpose of receiving a service, you give us permission to use that material only as reasonably necessary to provide, administer and improve the service, comply with legal obligations and operate our business.

Our handling of personal information is governed by our Privacy Policy.

We do not obtain ownership of your personal material simply because you provide it to us.

You must have the right to provide any material you submit to us.

21. Testimonials and Promotional Use

We will not treat submission of ordinary coaching or account information as permission to use that information publicly as a testimonial.

Where we wish to identify you, use your image or publish identifiable feedback for promotional purposes, we will obtain appropriate permission.

You may withdraw consent for future promotional use where applicable, although this may not require us to recall material that has already been lawfully produced or distributed.

22. Website Availability

We aim to keep the OXOLT website and online services available and functioning properly, but we do not guarantee uninterrupted availability.

We may temporarily suspend or restrict access for maintenance, security, technical or operational reasons.

We are not responsible for failures caused by matters outside our reasonable control, subject always to any rights or remedies that cannot lawfully be excluded.

23. Website Security and Acceptable Use

You must not knowingly:

  • introduce malware, viruses or harmful code;

  • attempt to gain unauthorised access to the website, accounts, servers or databases;

  • interfere with normal operation of the Site;

  • scrape or extract protected content using automated systems without permission where prohibited by law; or

  • use the Site for unlawful or fraudulent purposes.

You are responsible for keeping your account credentials secure.

If you believe your account has been compromised, please contact us promptly.

24. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms or services.

These may include booking systems, payment providers, training platforms or external resources.

Unless stated otherwise, third-party services are operated independently from OXOLT and may have their own terms and privacy policies.

We are not responsible for the content or operation of an independent third-party website merely because we provide a link to it.

25. Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

In particular, nothing in these Terms excludes or limits liability for:

  • death or personal injury caused by negligence where liability cannot lawfully be excluded;

  • fraud or fraudulent misrepresentation; or

  • any other liability or consumer right that cannot lawfully be excluded or restricted.

If you are a consumer, we are responsible for losses that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill, subject to applicable law.

We are not responsible for losses that are not reasonably foreseeable or that result from matters for which you are responsible.

If you use our services for business or commercial purposes, different limitations may apply to the extent permitted by law.

Nothing in this section affects your statutory rights.

26. Events Outside Our Reasonable Control

We are not responsible for delay or failure to provide a service where this results from circumstances genuinely outside our reasonable control.

Where such circumstances materially affect a paid service, we will take reasonable steps to communicate with you and minimise disruption.

27. Suspending or Ending Services

We may suspend or end access to a service where reasonably necessary, including where:

  • payment remains outstanding;

  • you seriously or repeatedly breach these Terms;

  • you misuse our services or behave abusively toward staff or specialists;

  • continuing the service would be unsafe or inappropriate; or

  • a specialist reasonably determines that the requested support falls outside their professional scope.

Where appropriate, we will give reasonable notice.

Your statutory rights and any refund rights that apply are unaffected.

28. Complaints

If you are dissatisfied with an OXOLT product or service, please contact:

hello@oxolt.com

We will aim to understand the issue and seek a reasonable resolution.

Where the issue relates to a service delivered by a regulated or professionally registered practitioner, additional professional complaints procedures may also be available where applicable.

29. Changes to These Terms

We may update these Terms from time to time, for example to reflect changes to our services, website or legal obligations.

The version published on our website will show the date of the most recent update.

Changes will not retrospectively remove rights that have already arisen under a contract.

30. Severability

If any part of these Terms is found to be unlawful, invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

31. No Waiver

If we delay or fail to enforce a provision of these Terms on one occasion, this does not automatically prevent us from enforcing that provision later.

32. Governing Law and Jurisdiction

If you are a consumer, these Terms and any contract between you and OXOLT are governed by English law.

You may bring proceedings in the courts of England and Wales.

If you live in Scotland or Northern Ireland, you may also have the right to bring proceedings in the courts where you live.

If you are acting in the course of a business, these Terms and any non-contractual disputes arising from them are governed by English law and are subject to the exclusive jurisdiction of the courts of England and Wales.

33. Contact

OX Strong Health Ltd
Trading as OXOLT
Company number: 12538903
Registered office: 59–61 Charlotte Street, St Paul’s Square, Birmingham, West Midlands, B3 1PX

Email: hello@oxolt.com